SPRING/SUMMER 2020 CAMPAIGN DOCUMENTED BY NIKOLA ZELMANOVIĆ IN COLLABORATION WITH BETON DESIGN AGENCY CAPTURES THE REDISCOVERY OF OUR DEEPEST EMOTIONS, STRONGEST DESIRES, LOST MEMORIES AND PAST EXPERIENCES.

SHADOWS ARE IMAGINATION OF REALITY

THE EXPLORATION OF RELATIONSHIP BETWEEN SHAPE AND TEXTURE, WHERE DIFFERENT DRAPING TECHNIQUES ARE USED TO CAPTURE THE ESSENCE OF THE FABRIC. SILK IS USED AS A TOOL TO TRANSFORM THE MEMORIES AND REMINISCENCES OF TIMES SPENT AT THE ADRIATIC SEA INTO GARMENTS THAT QUESTION AND DISSECT THE VISCERAL LIKENESS BETWEEN THE SILK AND THE SEA – THE BILLOWY, UNDULATING LINES AND SHAPES OF TRANSLUCENT AND LUSTROUS SURFACES THAT CONSTITUTE BOTH PHENOMENA.

REFERENCING THE CONNECTION BETWEEN ENERGY AND MATTER, IDEOLOGY AND FORM, PERSONALITY AND EXPRESSION, THE COLLECTION REINVENTS CLASSIC SILHOUETTES AND BRINGS AN EFFORTLESS ELEGANCE IN THE SHAPE OF TIMELESS AND SEASONLESS DESIGNS THAT ARE NOSTALGIC YET FORWARD-LOOKING, PROVIDING A VESSEL FOR FEMININITY THAT EXPLORES AND INTERPRETS ITSELF.